Marketing & business development · AI-native execution

We install systemsthat scale businesses.

Relay Digital embeds with operators across ecommerce, software, influencer growth, and operations. Senior craft, agentic execution, and the receipts of running the businesses we now help you scale.

Start a project →See what we do

Discovery questionnaire · scoping call within 5 business days · proposal within 7 days.

Years installing systems

$9M+

Monthly revenue across operated brands

Capabilities, end-to-end

14 days

Intake → first deliverable

How the system works

Build. Run. Compound.

Relay partners with founders to replace guesswork and manual effort with repeatable operations, automation, and technology that compound growth.

Systems

are what we build

Codified architectures across software, marketing, content, and ops. Every recurring workflow turned into a SOP, every interface productized.

Operations

are how we execute

Senior operators run the system day-to-day under your banner, orchestrated with an agentic execution layer that compresses the mechanical work.

Scale

is what we deliver

Profitable, defensible growth. We measure what compounds and kill what doesn't. The work hands back to your team with the playbook intact.

Integrations

We plug into the tools you already use.

Whatever stack you're running, we integrate, automate, and embed without forcing a rebuild. From the storefront to the payment processor to the team workspace.

Your built-in operator team

Ten layers of execution. Senior on every one.

We're a senior team of operators, builders, and creatives, embedded across every layer your business runs on. No junior outsourcing. No agency overhead.

Software Automation Funnels Ads Email Ecommerce Recruiting Creative Content Operations More capabilities

How to work with us

Four engagement models.

Cash, equity, or both. Pick the model that matches your capital position and appetite for sharing upside.

Fixed-fee build

One-time scope for a build (ecom store, growth system, content engine, AI agent stack). You own everything after handoff. Optional retainer for ongoing ops.

Discovery questionnaire → scoping call → proposal in 7 days
Brand voice spec, color palette, theme architecture, handoff package
Senior craft on every component (no junior outsource)
Agentic execution under the hood (faster turnaround, same quality)
30-day post-launch support window included
Optional ongoing retainer available

Apply →

Revenue shareAligned with upside

Lower or zero upfront. We bet on the brand and take a percentage of net revenue for a fixed term. For creators and founders with audience but no capital.

We carry the build risk; you keep the brand
Quarterly performance reviews with full P&L transparency
Audit rights both directions
Codebase ownership transfers to you at term end
Optional ongoing ops included
Available only when we believe in the brand

Apply →

Talent management

We operate the brand end-to-end as managing partner. Marketing, growth, ops, tech. You focus on craft. Multi-year commitment.

Full marketing, growth, and operations leadership
Brand, voice, and creative direction stay with you
Dedicated VA + AI agent infrastructure embedded
Quarterly strategic reviews + board-style cadence
Termination clauses both ways, non-compete + IP protections
Reserved for high-trust, high-upside engagements

By invitation →

Retainer

Monthly engagement for ongoing dev, design, growth, or ops work. Sits alongside any of the above, or as a standalone fractional team.

Fractional CMO / CTO / ops layer
Async-first via Slack + structured weekly check-in
AI-agent + VA team scales with the work
Roll over unused hours within the same quarter
First month is a trial period both directions
Available standalone or as a post-build add-on

Inquire →

Operating playbooks

The same systems behind $9M+ in monthly revenue.

Every framework we use internally, codified into SOPs, workflows, and email/ad templates. Operator-grade. Pressure-tested. Hover any folder to preview the spreads.

SOP-ECOM-001

v3.2 · 2025-11-04

Ecommerce · Shopify · Klaviyo

The Ecommerce Operating Manual

Operator-grade SOPs, workflows, and email/ad templates extracted from businesses operating at $9M+ in monthly revenue.

Contents

01Theme architecture & section libraryp. 4
02Editorial product page systemp. 18
03Klaviyo welcome flow.
04Browse + cart abandonment matrix
05Bundling + AOV mechanics
06Post-purchase retention enginep. 49
07Ad creative reverse-engineering pipeline
08Quarterly SKU pruning playbook

Relay Operating Co. · Confidentialp. / 84

Ecommerce Operating Manual

SOP-ECOM-014

v2.1 · 2025-10-22

Klaviyo · Welcome Series

Welcome flow. 7-day sequence

01
Email 01. Welcome + brand pillar
Triggered immediately on opt-in. Subject A/B between value-prop and curiosity-gap framing. Soft brand intro, no offer.
02
Email 02.
Wait 18h after Email 01. Segment branches on source UTM: get different opening hooks tuned to expectation.
03
Email 03. Hero product reveal
Wait 24h.
04
Email 04. Social proof bundle
Wait 36h. Curated UGC + 5-star reviews. No CTA pressure. softer than 03 by design.
05
Email 05. Cross-category nudge
Wait 48h. Branches on . Recommends the second-most-likely category to drive AOV expansion.

Relay Operating Co. · Confidentialp. / 84

Welcome Flow. 7 Days

SOP-ECOM-091

v1.4 · 2025-09-18

Benchmarks · Anonymized

Welcome flow benchmarks

Aggregated performance across operated Shopify storefronts running this exact 7-day sequence. Numbers normalized to 10K opt-ins per cohort.

Revenue per recipient (E01)

Open rate. Email 03 (offer)

54.1%

+22%

Revenue attributed E01–E07

Unsubscribe rate (flow total)

0.9%

−41%

Source: aggregated operating data, last 24 months · normalized

Relay Operating Co. · Confidentialp. / 84

Benchmarks

Ecommerce Operating Manual

Shopify theme system, Klaviyo flows, email retention engine, ad creative pipeline.

SOP-INFL-001

v2.4 · 2025-10-30

Influencer · Distribution · Monetization

The Influencer Growth & Monetization Manual

Operator-grade SOPs, workflows, and email/ad templates extracted from businesses operating at $9M+ in monthly revenue.

Contents

01Talent intake + fit scoring rubricp. 4
02Multi-platform clip distribution.
03Persona-to-platform mapping matrixp. 20
04Conversion funnel architecture
05Chat-ops CRM playbook
06Retention + reactivation triggers
07Payout + comp structure templatesp. 52
08Compliance + risk checklistp. 60

Relay Operating Co. · Confidentialp. / 84

Influencer Growth Manual

SOP-INFL-018

v3.0 · 2025-10-12

Distribution · Mass-posting

Multi-platform distribution engine

01
Raw asset intake from creator
Daily delivery via shared drive. Naming + metadata enforced by intake bot. Assets sorted into 3 tiers based on duration + hook strength.
02
Hook scoring + ranking.
Each clip scored on . Top-quartile assets routed to paid distribution, rest to organic clipper network.
03
Vendor handoff
Push to . Vendor accounts segmented by persona archetype to avoid algorithm collisions.
04
Conversion-link mapping
Each platform gets a unique short-link with attribution baked in. Funnel destination tuned per platform.
05
Performance feedback loop

Relay Operating Co. · Confidentialp. / 84

Distribution Engine

SOP-INFL-072

v2.0 · 2025-09-30

Benchmarks · Anonymized

Distribution benchmarks

Aggregated across operated talent rosters running this distribution stack. Normalized to a 30-day window per creator.

Metric

Value

Posts published per creator / month

2,840

+92%

Cost per qualified lead

Lead → paying conversion

Avg revenue per paying user

Source: aggregated operating data, last 24 months · normalized

Relay Operating Co. · Confidentialp. / 84

Distribution benchmarks

Influencer Growth Manual

Talent intake, distribution engine, chat-ops CRM, retention playbook.

SOP-AI-001

v4.1 · 2025-11-12

AI · Agentic · Orchestration

The AI-Native Operations Manual

Operator-grade SOPs, workflows, and email/ad templates extracted from businesses operating at $9M+ in monthly revenue.

Contents

01Orchestrator + sub-agent architecturep. 6
02Tool registry + permission matrix
03SOP auto-generation pipelinep. 26
04Memory + reflection layer.
05Cost-control + rate-limit middleware
06Eval harness + regression suite
07Failure-mode taxonomyp. 58
08Deployment + observability stack

Relay Operating Co. · Confidentialp. / 84

AI Operations Manual

SOP-AI-022

v3.4 · 2025-10-28

Orchestrator · Sub-agents

Orchestrator → sub-agent pipeline

01
Inbound task classification
Orchestrator parses request, classifies into one of 12 task families, selects agent fleet + tool registry slice.
02
Fan-out planning.
Planner decides between based on cross-item dependencies.
03
Sub-agent dispatch
04
Verification + adversarial check
Each sub-agent output passes through a skeptic verifier. ≥majority refutal kills the finding. Prevents plausible-but-wrong outputs from shipping.
05
Synthesis + handback

Relay Operating Co. · Confidentialp. / 84

Orchestrator pattern

SOP-AI-088

v1.2 · 2025-10-15

Benchmarks · Internal

Compression benchmarks vs traditional studio

Measured wall-clock for a representative set of operating tasks: theme refactor, SOP authoring, ad-creative batch, audit run, migration. Compared to senior-only studio baseline.

Metric

Value

Shopify theme refactor (1 store)

25 min

−98%

SOP authoring (30-page manual)

Ad-creative batch (12 variants)

Codebase audit (mid-size repo)

11 min

−92%

Schema migration design

Cost / equivalent senior output

Source: aggregated operating data, last 24 months · normalized

Relay Operating Co. · Confidentialp. / 84

Compression benchmarks

AI-Native Operations Manual

Orchestrator + sub-agent architecture, eval harness, deployment stack.

SOP-ADS-001

v2.8 · 2025-11-02

Meta · TikTok · Google · DR

The Direct Response Ads Manual

Operator-grade SOPs, workflows, and email/ad templates extracted from businesses operating at $9M+ in monthly revenue.

Contents

01Creative reverse-engineering rubricp. 5
02AI-image ad pipeline.
03Hook taxonomy across 3 platformsp. 22
04Scaling ladder. budget tiers
05Attribution stitching
06Audience seeding + lookalike refresh
07Creative fatigue early-warningp. 54
08Kill criteria + reallocation rules

Relay Operating Co. · Confidentialp. / 84

Direct Response Ads Manual

SOP-ADS-016

v3.1 · 2025-10-25

Meta + TikTok · Creative engine

AI-image creative pipeline

01
Competitor + winning-ad library scrape
Pull last 30 days of top-spending ads in adjacent verticals. Tag by hook type, format, copy structure.
02
Reverse-engineer prompt scaffolds.
03
Batch generation
04
Virality-predictor pre-screen
Each variant scored through attention-proxy model before paid distribution. Bottom-half rejected.
05
Launch ladder + budget tier assignment

Relay Operating Co. · Confidentialp. / 84

Creative pipeline

SOP-ADS-079

v1.5 · 2025-09-22

Benchmarks · Anonymized

Direct-response ad benchmarks

Aggregated across operated brands running this creative engine. Normalized per $10K media spend, 90-day window.

CPM blended (Meta + TikTok)

CTR. link click

3.2%

+58%

CAC (90d cohort, blended)

ROAS (90d cohort)

Source: aggregated operating data, last 24 months · normalized

Relay Operating Co. · Confidentialp. / 84

Performance benchmarks

Direct Response Ads Manual

Creative reverse-engineering, AI-image pipeline, scaling ladder, kill rules.

All four playbooks available individually or as a bundle. Lifetime updates, premium PDF + Notion mirror, 60-min consult included with the bundle.

See all playbooks →

Receipts

The system, not the personality.

We have built and operated the creator-business stack at scale. Strip the personality off the front of any serious creator operation and the same five layers are underneath. Here are ours.

See the playbook Full tear-down

Multi-roster

Talent CRM operated end-to-end

Independent records per creator. Boundaries, consents, payout schedules, every operator's edit history.

24/7

Chat ops with full audit trail

Direct-to-fan messaging managed by trained chatters on a versioned script library. Every conversation readable end-to-end by the creator.

8wk

Content pipeline planned in advance

Shoot calendar locked weeks ahead. Per-platform metadata templates. Drop schedule signed off in advance, executed automatically.

Vendor-owned

Posting infrastructure

Mass-posting vendor + per-creator account stack. Owned by the creator, operated by us. Portable on day one.

Distributed

Clipper network

Performance-paid clippers cutting micro-content across discovery surfaces the primary handles can't reach. Audited against a do-not-distribute list maintained by the creator.

Common questions

What people ask before they apply.

We operate businesses. Some are in our own portfolio. Some belong to clients who hire us to embed and run a function. marketing, growth, ops, tech, recruiting, content, brand. The word that fits best is operating company. Agencies bill hours; we ship outcomes and often take equity. Consultants advise; we execute.

No. We operate across ecommerce, software, marketing services, recruiting, content, brand strategy, ads, retention, and operations. Ecommerce gets the most airtime because that's where the buyer journey is the most legible. but the same operating model applies anywhere there's a marketing layer, an ops layer, and a payback cycle. SaaS, creator brands, marketplaces, and brick-and-mortar going digital all fit.

Two reasons. One: it forces us to use our own playbooks under real-money conditions, which surfaces every gap. Two: it gives us the receipts. We're not selling you a strategy we've never tested. every framework we offer has been pressure-tested on a brand we own.

Four models, depending on what fits: fixed-fee build (you pay, you own), revenue share (we share upside, lower upfront), talent management (we operate the brand end-to-end for a defined term), or retainer (monthly engagement for ongoing work). We pick the model with you on the scoping call. Engagement details, scope, and terms are confirmed in the proposal. not on a public page.

Only on the talent management and revenue-share models, and only when we believe in the brand strongly enough to take the bet. Fixed-fee and retainer engagements are cash-only.

Proprietary. The short version: senior operators on judgment and creative direction, an agentic execution layer on the mechanical work. The compression is real. what used to take a senior team a week ships in an afternoon. We don't disclose the stack itself.

Discovery questionnaire → scoping call within 5 business days → proposal within 7 days of the call. Build starts on contract signature. Most engagements ship a first deliverable within 14 days of signature.

Ready to scope?

Let's figure out how to scale your business.

Fill the discovery questionnaire or book a discovery call. We respond within 5 business days. If it's not a fit we'll tell you straight. and refer you to someone who is.

Start a project →Book a discovery call