The Ecommerce
Operating Manual.
The entire Shopify-to-retention stack we install for DTC brands, codified for self-install.
The Ecommerce Operating Manual
Most ecommerce founders are running 14 disconnected tools and praying for compound growth. This is the manual we use internally to install one operating system — theme architecture, Klaviyo flows, post-purchase retention, ad creative pipeline. The same system behind brands operating at $9M+/mo.
The system you've been trying to build.
This isn't a course. It's the working artifact we hand new team members on day one. Operator-grade, version-controlled, pressure-tested at scale.
Theme architecture that compounds
Stop rebuilding the theme every six months. Section-based architecture with CSS variables, responsive grids, and a handoff package any developer can pick up.
Klaviyo flows that pay for themselves
The exact 7-day welcome sequence, abandon matrix, and post-purchase reactivation flows we run on operated brands. Includes copy templates and segmentation logic.
Creative reverse-engineering
How to dismantle competitor ads into a 12-axis prompt taxonomy, generate 24 variants per concept, and screen them through an attention-proxy before spending a dollar.
Concrete outcomes. Not promises.
- One operating system across storefront, email, and ads
- A welcome flow that converts in the first 7 days
- A retention engine that compounds beyond the first purchase
- Ad creative scaffolds you can run weekly without an agency
- Benchmarks to know if your numbers are sane
- Shopify DTC operators doing $50K–$2M/mo
- Founders who need ONE stack, not seven consultants
- Teams that want operator-grade SOPs, not theory
- Pre-launch brands — fix the product first
- Pure dropshippers — different game
- Operators who already have a senior CMO running this — skip
Reviews (141)
Replaced our $4K/mo agency the month I bought this. The Klaviyo flow alone paid for it 30x.
I've bought every Shopify course out there. This is the only one that's actually an operating manual.
The retention engine doc is worth $5K alone. We've been trying to figure that out for a year.
Install the system today.
One payment. Instant delivery. Lifetime updates. The operating layer behind $9M+ in monthly revenue, in your inbox in minutes.