RELAYDIGITAL.
Operating playbooks

The systems behind $9M+/mo, codified for self-install.

Every framework we run internally — SOPs, workflows, ad creative scaffolds, email and funnel templates. Operator-grade. Pressure-tested under real-money conditions. Each playbook is a complete operating system for one sector.

01SOP-ECOM
Shopify · Klaviyo · DTC

Ecommerce Operating Manual

The end-to-end Shopify operating layer: theme architecture, Klaviyo flows, post-purchase retention engine, ad creative pipeline.

Format: 84-page PDF · Notion mirror · template files · CSV benchmarks
Open the playbook →
Inside
  • 01Theme architecture & section library
  • 02Editorial product page system
  • 03Klaviyo welcome flow (7-day sequence)
  • 04Browse + cart abandonment matrix
  • 05Bundling + AOV mechanics
  • 06Post-purchase retention engine
  • 07Ad creative reverse-engineering pipeline
  • 08Quarterly SKU pruning playbook
02SOP-INFL
Influencer · Distribution · Monetization

Influencer Growth Manual

Talent intake, multi-platform distribution engine, chat-ops CRM, retention triggers. The full creator-monetization stack we run internally.

Format: 92-page PDF · Notion mirror · chat-ops templates · payout structures
Open the playbook →
Inside
  • 01Talent intake + fit scoring rubric
  • 02Multi-platform clip distribution (vendor + clipper network)
  • 03Persona-to-platform mapping matrix
  • 04Conversion funnel architecture
  • 05Chat-ops CRM playbook
  • 06Retention + reactivation triggers
  • 07Payout + comp structure templates
  • 08Compliance + risk checklist
03SOP-AI
AI · Agentic · Orchestration

AI-Native Operations Manual

Orchestrator + sub-agent architecture, tool-registry permissioning, eval harness, deployment + observability stack.

Format: 108-page PDF · Notion mirror · prompt scaffolds · eval rubrics
Open the playbook →
Inside
  • 01Orchestrator + sub-agent architecture
  • 02Tool registry + permission matrix
  • 03SOP auto-generation pipeline
  • 04Memory + reflection layer (file-based)
  • 05Cost-control + rate-limit middleware
  • 06Eval harness + regression suite
  • 07Failure-mode taxonomy
  • 08Deployment + observability stack
04SOP-ADS
Meta · TikTok · Google · DR

Direct Response Ads Manual

Reverse-engineering rubric, AI-image creative pipeline, scaling ladder, kill rules. The system behind paid acquisition at scale.

Format: 76-page PDF · Notion mirror · prompt library · scoring rubrics
Open the playbook →
Inside
  • 01Creative reverse-engineering rubric
  • 02AI-image ad pipeline + prompt library
  • 03Hook taxonomy across 3 platforms
  • 04Scaling ladder (budget tiers)
  • 05Attribution stitching
  • 06Audience seeding + lookalike refresh
  • 07Creative fatigue early-warning
  • 08Kill criteria + reallocation rules
Inside every playbook

Operator-grade by default. Not a course.

These are the working artifacts we hand new team members on day one. You get the same thing.

Premium PDF + Notion mirror

Every playbook ships as a print-ready PDF and a fully editable Notion workspace you can fork into your own ops.

Lifetime updates

Playbooks are versioned. When the underlying systems evolve, you get the new revisions for free.

Operator-grade IP

These are the actual frameworks we run internally. Not theory, not a course — the codified system.

Templates included

Email scaffolds, ad-creative prompt libraries, SOP markdown, intake forms, dashboard schemas. Not just the strategy.

The operating bundle

All four playbooks, plus a 60-minute consult.

Take the entire Relay operating layer in one package. Includes every playbook above, lifetime updates, and a 60-minute consult with an operator to tailor the system to your business.

Get the bundle →See the previews
Every playbook is operator-grade. We use them ourselves.