RELAYDIGITAL.
Playbooks + AI skills

Your operating brain. Ready for agents.

Practical systems for running your business with the AI tools you already know: Claude, ChatGPT, Gemini, and the agents your team chooses. Delivered as PDFs, Markdown, and portable AI skills.

01SOP-ECOM
Shopify · Klaviyo · DTC

Ecommerce Operating Manual

The end-to-end Shopify operating layer: theme architecture, Klaviyo flows, post-purchase retention engine, ad creative pipeline.

Format: 84-page PDF · Markdown source · AI skills · templates · CSV benchmarks
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Inside
  • 01Theme architecture & section library
  • 02Editorial product page system
  • 03Klaviyo welcome flow (7-day sequence)
  • 04Browse + cart abandonment matrix
  • 05Bundling + AOV mechanics
  • 06Post-purchase retention engine
  • 07Ad creative reverse-engineering pipeline
  • 08Quarterly SKU pruning playbook
02SOP-INFL
Influencer · Distribution · Monetization

Influencer Growth Manual

Talent intake, multi-platform distribution engine, chat-ops CRM, retention triggers. The full creator-monetization stack we run internally.

Format: 92-page PDF · Markdown source · AI skills · chat-ops templates · payout structures
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Inside
  • 01Talent intake + fit scoring rubric
  • 02Multi-platform clip distribution (vendor + clipper network)
  • 03Persona-to-platform mapping matrix
  • 04Conversion funnel architecture
  • 05Chat-ops CRM playbook
  • 06Retention + reactivation triggers
  • 07Payout + comp structure templates
  • 08Compliance + risk checklist
03SOP-AI
AI · Agentic · Orchestration

AI-Native Operations Manual

Orchestrator + sub-agent architecture, tool-registry permissioning, eval harness, deployment + observability stack.

Format: 108-page PDF · Markdown source · AI skills · prompt scaffolds · eval rubrics
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Inside
  • 01Orchestrator + sub-agent architecture
  • 02Tool registry + permission matrix
  • 03SOP auto-generation pipeline
  • 04Memory + reflection layer (file-based)
  • 05Cost-control + rate-limit middleware
  • 06Eval harness + regression suite
  • 07Failure-mode taxonomy
  • 08Deployment + observability stack
04SOP-ADS
Meta · TikTok · Google · DR

Direct Response Ads Manual

Reverse-engineering rubric, AI-image creative pipeline, scaling ladder, kill rules. The system behind paid acquisition at scale.

Format: 76-page PDF · Markdown source · AI skills · prompt library · scoring rubrics
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Inside
  • 01Creative reverse-engineering rubric
  • 02AI-image ad pipeline + prompt library
  • 03Hook taxonomy across 3 platforms
  • 04Scaling ladder (budget tiers)
  • 05Attribution stitching
  • 06Audience seeding + lookalike refresh
  • 07Creative fatigue early-warning
  • 08Kill criteria + reallocation rules
Inside every playbook

Operator-grade by default. Not a course.

These are the working artifacts we hand new team members on day one. You get the same thing.

PDF + Markdown + AI skills

Get a print-ready guide, editable Markdown source, and practical AI skills designed for Claude, ChatGPT, Gemini, and the tools your team already uses.

Lifetime updates

Playbooks are versioned. When the underlying systems evolve, you get the new revisions for free.

Operator-grade IP

These are the actual frameworks we run internally. Not theory, not a course — the codified system.

Skills + templates included

Portable AI skills, prompt libraries, email and ad scaffolds, SOP Markdown, intake forms, and operating templates. Files your people and agents can use.

The operating bundle

All four playbooks, plus a 60-minute consult.

Take the entire Relay operating layer in one package: all four PDFs, editable Markdown, AI skill packs, lifetime updates, and a 60-minute consult with an operator to tailor the system to your business.

Get the bundle →See the previews
Every playbook is operator-grade. We use them ourselves.